Roote by Burt’s Bees (Campaign Plan, App Mock Ups and Team Logo)

This campaign book was my final project that my team and I have been working on during my final semester at UNC. Project Blue Bee was a joint venture created by UNC Business School, UNC Journalism School, UNC Center for Sustainability and our big partner Burt’s Bees. The project started back in summer 2012 and has been passed on from one semester to the next. I was part of the Phase II team, which was in charge of piecing all the logistics together into an actual prototype. In my Campaigns class, I chose to take this joint venture as my class project client and build out a campaign plan for it. I was the team leader and graphic designer. Here is the final product of the campaigns book, app mock designs and our team logo:

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This is the app mock sample:

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And this is our team logo:

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